See what your ad spend really does.
Triple Whale's numbers, laid out for the decisions you make every week: how much you spent, where, and what it brought in.
How it works
- 01
Key numbers first
Ad spend, blended sales, MER, ROAS and new-customer cost, each with its change on the previous period, for today, 7 days, 30 days, month to date or any range.
- 02
Spend by platform
Meta, Google, TikTok, Pinterest, Snapchat and the rest, day by day or week by week, each with its share of the total and its own change.
- 03
MER and ROAS over time
Both on one card with the formula beside each, so the whole team reads them the same way. Pick a day and both cards show it.
- 04
Straight into the plan
Your recent MER feeds the forecast: change next month's budget and see the sales it should bring, and the stock those sales need.
The details that matter
Matches Triple Whale
The figures are Triple Whale's own, read daily in your store's time zone, so they match its screen.
Including Target
Beside Triple Whale's MER and ROAS, a second line counts Target's sales too, labelled as ours, never as Triple Whale's.
Today, so far
Today's figures are marked "so far", with the time of the last sync, and never compared against a full day.
Honest comparisons
When data covers only part of a range, the tile says "since" or "through" and leaves the change out.
Same range everywhere
Home and the Marketing page share one range picker, so a link opens the same days on both.
No made-up splits
Each platform's figures are its own, as Triple Whale reports them. Nothing is estimated: we'd rather show nothing than a guess.
Where the numbers come from
Questions
Why does MER here match Triple Whale exactly?
Because it is Triple Whale's figure. Silver Connection never recomputes a number its owner already reports.
Can we see ROAS per platform?
Yes. Each platform's own ROAS, CPA, CTR and CPC, as Triple Whale reports that platform's results, are on the Ad platforms card. They overlap, so they never add up to the blended figures, and nothing is estimated.
What is blended sales?
Triple Whale's sales figure behind MER and ROAS. It is labelled as such and kept apart from Revenue, which is Shopify plus Target as they report it.
See it on numbers like yours.
Tell us about your store, and we'll show you Silver Connection on your own data.
Contact us